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Jaw Makeovers for the Surgery-Averse, Superhero-Inspired Man

the new york times logoOriginal Article by Courtney Rubin. When men in their 40s and 50s turn up in the doctor’s office pinching sagging skin on their necks and gesturing feebly toward the lower half of their faces, the plastic surgeon Scot Glasberg knows, even if they don’t, that what they really probably want is a jaw makeover.

These men say things like, ‘I think I’ll do better at the office if my face looks more prominent,’ ” said Dr. Glasberg, who practices in Manhattan. Except for the one man who requested John Travolta’s dimple, his patients rarely suspect that the jaw is the problem — until Dr. Glasberg shows them before-and-after photos of chin implants. [Source: NYTimes.com]

You see the light bulb go off,” he said.

According to the American Society of Plastic Surgeons, of which Dr. Glasberg is the president, chin augmentation for men was up just 7 percent from 2000 to 2013. But jaw makeovers now include minimally invasive procedures like ultrasound therapy and fillers, all of which hold huge appeal for those who are super-wary of looking as if they have had work done.

“As soon as you look operated on, like — who’s that Kardashian guy? — Bruce Jenner, you lose masculinity,” said Douglas Steinbrech, a plastic surgeon in Manhattan who says that half his patients are men.

The dermatologist Terrence Keaney, who founded a men’s-focused cosmetic practice in Washington, said, “I get a lot of men coming in now for these treatments saying, ‘It always bothered me, but I didn’t want to do surgery.’”

Statistics for stitch-free procedures don’t specify which part of the face they are used on. Anecdotally, though, doctors say that as options for jaw sculpting have increased, so has the demand — along with the rush for late Friday afternoon appointments, men’s preferred time, so there’s no explaining to do at the office.

Dr. Steinbrech said that, among his male patients, jawline procedures are now second in popularity to liposuction. He credits this in part to superhero films and the crop of granite-jawed actors (he named Chris Pratt of “Guardians of the Galaxy” specifically) who play them.

When people see a chiseled chin, Dr. Steinbrech noted, “they automatically assume that underneath that suit you have a Superman outfit on.”

A strong jaw also is a hallmark of chief executives, at least according to research done by Darrick Antell, a plastic surgeon in Manhattan who presented his findings to a world congress on cosmetic surgery in 2007. When he studied photos of the chief executives (women included) from the Top 50 Fortune 500 companies, he concluded that 90 percent had nonreceding to prominent chins, a trait found in less than half of the United States population.

Worries over weakening jaw lines, thanks to the bone reabsorption that’s part of the aging process, apparently keep men up at night: The Manhattan dermatologist Paul Jarrod Frank says that the bulk of traffic to the related parts of his website comes between midnight and 2 a.m.

“It’s about competition at work,” Dr. Frank said. “They feel like they’re getting aged out.”

To get a sharp jaw without surgery, possibilities include tightening skin on the neck through ultrasound, which makes the chin more prominent, and using fillers like Juvederm to widen the jawline or add projection to the chin.

Most such noninvasive procedures take an hour or less, including numbing time. (Minimally invasive does not necessarily mean minimally painful, though filler companies now put the anesthetic lidocaine in their products, which helps.) The cost for fillers starts at about $800 per syringe, with most men requiring three to five.

Results from fillers are immediate, though men have a higher risk of bruising because they have more blood vessels than women in the lower face. Treatment also needs to be repeated yearly, sometimes sooner, since the filler — often made from hyaluronic acid, which occurs naturally in connective tissues — is absorbed by the body over time.

Men who choose treatments like Ultherapy, which uses heat through ultrasound, may not see a difference until three to six months later. That’s how long it takes for the skin to tighten in response to the (deliberate) thermal injury.

Doctors, and potential patients, are also anticipating what they hope will be the Food and Drug Administration’s approval in early 2015 of ATX-101, injections that dissolve chin fat. Dr. Keaney said that he has a friend with “jowly skin” who emails him monthly asking about the status. Fat freezing, currently available for only the body, is also on the way for the neck and face.

Still, because men have thicker skin, noninvasive solutions are often not as effective as they are for women. For that reason Dr. Frank developed, and three months ago trademarked, a more aggressive procedure that he calls UltraTight. Instead of using ultrasound on the skin’s surface, he treats the skin and the fat through two pencil-eraser-shaped holes that he makes under the chin. The holes don’t require stitches.

To melt fat, Dr. Frank uses an ultrasonic wand. Then he essentially irons the skin from the inside, delivering heat to regenerate collagen. Patients need to wear a chin bandage for 24 hours — “almost like what people used to wear when they had their wisdom teeth pulled,” he said — so that the skin heals close to the muscle wall. (When skin separates from the muscle, that’s a jowl.) Swelling is roughly in line with that of dental surgery, Dr. Frank said, and results appear when it subsides. The cost of the procedure: $5,000.

Elie Mamie, who runs his own business, said that he had always been self-conscious about the pocket of fat underneath his chin. He didn’t want an invasive procedure, so he camouflaged with facial hair. But last month he had the UltraTight done, in part because he thought it would make his constant face-to-face meetings easier.

“Now I’m more chiseled, and I’m more defined,” said Mr. Mamie, who is in his 40s. “I look like an improved version of myself.”

Male patient receiving an Emsculpt NEO treatment to the abdominal area.

Frequently Asked Questions

What can EMSCULPT NEO do for me?

EMSCULPT NEO is an amazing noninvasive body sculpting treatment. It’s perfect for patients who are looking to get summer body ready! With this state-of-the-art, two-in-one technology, you build muscle and burn fat at the same time! This treatment provides a 30% reduction in subcutaneous fat and 25% growth in muscle on the treated area after a recommended number of treatments.

How does EMSCULPT NEO work?

While you lie down and relax, EMSCULPT NEO sends high-intensity energies deep below your skin, making your muscles contract in a big way that is like doing thousands of crunches or squats in a few minutes. While your muscles are contracting, the energy from the applicator simultaneously sends warmth to your fat cells, heating them up to the point of destruction. So you build real muscle from the contractions while destroying fat cells that are later naturally eliminated by your body.

How many EMCULPT NEO treatments will I need?

The recommended treatment plan is 4-6 treatments, one week apart. Depending on the patient, you may see improvement in your muscle tone, core strength and posture within a few weeks. And you’ll see fat reduction continue for about 12 weeks after your last treatment.

Are there any patients for whom you do not recommend EMSCULPT NEO?

EMSCULPT NEO is great because it has been shown to be safe and approved for all body and skin types. Contraindications include hernia, recent surgery, and pregnancy, so if a patient has any of these conditions, they should wait until they don’t to get EMSCULPT NEO.

What is the difference between CoolSculpting and EMSCULPT NEO?

CoolSculpting is a well-known treatment that is excellent for reducing unwanted fat in targeted areas. EMSCULPT NEO also reduces fat, but it has the benefit of building muscle, which is what its predecessor EMSCULPT was made to do.

Which treatment you choose depends on what your body needs and your personal goals. If you have great muscle tone and only need to get rid of some extra fat in a specific area like your abdomen or below your chin, CoolSculpting is an excellent option. But if you have loss of muscle tone and need more of a lift or tightening to a certain area like your abs or butt, EMSCULPT NEO is your two-in-one solution.

What is your favorite thing about EMSCULPT NEO?

Not only is this treatment super convenient with one treatment lasting only 30 minutes, but there is also no downtime! Patients can go about their day as they normally would immediately after their visit.

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