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Most Popular Facial Plastic Surgery Procedure in 2017

Original Article By Brittany Fallon

newbeauty logoWhen it comes to your appearance, the tiniest thing can make a world of difference in your self-perception. For me, it’s the line between my brows (one half of my 11’s, as they’re called) and my smaller-than-I’d-like lips, but for others, it may be the bump on their nose, the crow’s-feet around their eyes or the loose skin around their jawline. We all have something.

And when it reaches the point that you can’t stand to see that “thing” when you look in the mirror every morning, your best fix is probably an in-office treatment. Of course some concerns will require surgical intervention, but facial plastic surgeons are also equipped with a myriad of noninvasive treatments as well. Each year, The American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) releases its annual survey, which breaks down the data on these top procedures and compares year-over-year results so we can see what’s trending. Here are a few of the highlights from this year’s report.

A Focus on “Pre-Juvenation”

According to the survey, aesthetic enhancement is no longer as hush-hush as it once was, and the “pre-juvenation” trend is breeding a generation of uber-educated consumers who are taking control of the aging process.

“This emerging segment is knowledgeable about high-tech skincare and sun prevention, and starts with facial injectables before they turn 30,” says AAFPRS president and facial plastic surgeon William H. Truswell, MD. “As more millennials come of age and gain disposable income for aesthetic treatments, [we] have seen steady growth in the demand for cosmetic procedures.”

In fact, more than half (56 percent) of AAFPRS members saw an increase in cosmetic surgery or injectables with patients under the age of 30 last year and more than 80 percent of treatments performed in 2017 were nonsurgical cosmetic procedures.

Rhinoplasty Still Reigns Supreme

The “nose job” was the most-performed facial plastic surgery procedure in 2017 (performed by 97 percent of surgeons), and continues to lead the pack year after year. We’re not surprised, however, because a rhinoplasty can dramatically transform the overall look of the face and many patients who opt for the surgery say the size or shape of their nose is the one thing that’s bothered them their entire life.

Blepharoplasty (eyelid surgery) came in a very close second (95 percent) and facelifts followed in third with 88 percent.

Botox Gets Even Bigger

Although rhinoplasty is the most popular surgical procedure, neuromodulators such as Botox, Dysport and Xeomin take the cake as the most-requested overall. With an increase in celebrity transparency and more widespread information on the treatment—oh and the fact that they really work!—it only makes sense that the number of neuromodulator procedures in the survey increased by 33 percent from 2012 to 2017.

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Male patient receiving an Emsculpt NEO treatment to the abdominal area.

Frequently Asked Questions

What can EMSCULPT NEO do for me?

EMSCULPT NEO is an amazing noninvasive body sculpting treatment. It’s perfect for patients who are looking to get summer body ready! With this state-of-the-art, two-in-one technology, you build muscle and burn fat at the same time! This treatment provides a 30% reduction in subcutaneous fat and 25% growth in muscle on the treated area after a recommended number of treatments.

How does EMSCULPT NEO work?

While you lie down and relax, EMSCULPT NEO sends high-intensity energies deep below your skin, making your muscles contract in a big way that is like doing thousands of crunches or squats in a few minutes. While your muscles are contracting, the energy from the applicator simultaneously sends warmth to your fat cells, heating them up to the point of destruction. So you build real muscle from the contractions while destroying fat cells that are later naturally eliminated by your body.

How many EMCULPT NEO treatments will I need?

The recommended treatment plan is 4-6 treatments, one week apart. Depending on the patient, you may see improvement in your muscle tone, core strength and posture within a few weeks. And you’ll see fat reduction continue for about 12 weeks after your last treatment.

Are there any patients for whom you do not recommend EMSCULPT NEO?

EMSCULPT NEO is great because it has been shown to be safe and approved for all body and skin types. Contraindications include hernia, recent surgery, and pregnancy, so if a patient has any of these conditions, they should wait until they don’t to get EMSCULPT NEO.

What is the difference between CoolSculpting and EMSCULPT NEO?

CoolSculpting is a well-known treatment that is excellent for reducing unwanted fat in targeted areas. EMSCULPT NEO also reduces fat, but it has the benefit of building muscle, which is what its predecessor EMSCULPT was made to do.

Which treatment you choose depends on what your body needs and your personal goals. If you have great muscle tone and only need to get rid of some extra fat in a specific area like your abdomen or below your chin, CoolSculpting is an excellent option. But if you have loss of muscle tone and need more of a lift or tightening to a certain area like your abs or butt, EMSCULPT NEO is your two-in-one solution.

What is your favorite thing about EMSCULPT NEO?

Not only is this treatment super convenient with one treatment lasting only 30 minutes, but there is also no downtime! Patients can go about their day as they normally would immediately after their visit.

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