It's a common misconception that weight loss and fat reduction are the same thing. They're not.

When we lose weight, our fat cells become smaller, but the number of fat cells remains the same. When we gain weight, those fat cells become larger again. [Source: CoolSculpting.com]

However, the CoolSculpting procedure actually reduces the number of fat cells in the treated areas. Obviously, fat cells that are no longer there can't get bigger.

And unlike weight loss surgery or other non-surgical weight loss procedures, results from the CoolSculpting procedure are lasting because once the fat cells are eliminated, they're gone for good. Whether or not you weigh less, you'll be thinner and your clothes will fit better, feel better, and look better.