Head of Marketing

Alex was born and raised in Michigan and attended Fairfield University in Connecticut where she received a Bachelor of Science in Marketing. Alex brings over a decade of beauty and wellness experience, from managing buyer collaborations at Conair to executing membership programs and heading up the marketing department as VP of Marketing for The Red Door by Elizabeth Arden, an initiative that grew 31 spas nationwide.

From a young age, Alex had a desire to help other people feel their best and was influenced by Kevin Aucoin’s book Making Faces which she discovered at 12 years old. Alex quickly mastered all the makeup looks within his book and loved making her friends look and feel beautiful.

That childhood desire to help people feel cared for and beautiful has shaped her career in beauty and wellness. As Alex says, “I want every patient at GMS to know they are in the best hands throughout their entire journey with us.”

When not leading the charge on GMS marketing, Alex spends as much time as possible with her daughter, Vivienne. She can also be found horseback riding and traveling — “Tulum and Paris have my heart.”

What do you like most about working at Greenwich Medical Spa?
The incredibly talented, smart, passionate women I work alongside.

What is your favorite treatment to give (or get!) at Greenwich Medical Spa and why?
Any and every treatment depending on the desired results. We have something for everyone. Having the best technology and treatments allows us to truly give every woman or man what they need based on their personal needs.

What are a couple of things people would be surprised to learn about you?
I’m a data nerd and I love psychology and neuroscience.